Market Segmentation the key to business growth 1/2

Do you every wonder why Starbucks and Dunkin’ can be beside one another or a few steps apart yet thrive and still grow? Could it be their coffee or donuts?

Thinking that products grow a business is a mistake. Many marketers have unanimously pointed the direction towards market segmentation as the key to business growth. Here is 1/2 episodes.



Published by Business Class Podcast

This podcast shares research insights and experience based information from the host's career as entrepreneur and educator.

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