Market Segmentation: the key to business growth 2/2

Hi! welcome to the continuation on the topic of market segmentation. in the last podcast, you heard the definition of market segmentation, benefits, and steps in segmenting business consumers. In today’s continuation you will hear an example on how a small training company segmented their business consumers to find their target, followed by an example for segmenting end users using a known company that made them a leader in the industry.

Now, let’s start from the last topic we discussed. How do you then segment the market? continue to podcast…. — Send in a voice message: https://anchor.fm/thebusinessclass/message

Transcription

Published by Business Class Podcast

This podcast shares research insights and experience based information from the host's career as entrepreneur and educator.

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