Coke Dominates the Market, But Pepsi Tastes Better, Why?

Relationship between brand and feelings.

A band is what people associate you with when they see or hear about you. Let me ask you this:  what kind of watch is Rolex? I bet the first thing that comes to your mind is: an expensive luxury watch. If not, then that is what you think of what Rolex is; that is the image that you have formed in your mind. Now, If I ask you what you feel when you wear a Rolex and say, I feel powerful, then that is the feeling you associate Rolex with. Feeling, then, is the emotion people associate brands with. This feeling or emotion that I am talking about is the reason why people prefer a brand over another brand

In this podcast I will show the relationship between brand and feelings by sharing the Pepsi and Coke blind taste test challenge story. By the end, you will know what you need to do with your brand to emotionally connect to your consumers. You will also see why feelings are what people use to choose a brand.

Coke Video

Evolution of Entrepreneur The Business Class

  1. Evolution of Entrepreneur
  2. Features and Benefits of Innovative Startup Act
  3. Lessons from the first innovation
  4. How to sell better using Whole Brain Thinking Model
  5. Pandemic Proofing a Business

Published by Business Class Podcast

This podcast shares research insights and experience based information from the host's career as entrepreneur and educator.

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