I have been slacking off lately on my podcast script because I have been busy with work, and because I am already too tired at the end of day, I chose to play computer games instead. I have been itching to write a podcast script during the past 10 days, but I cannot find anyContinue reading “Lessons from the first innovation”
Selling is a very important skill for entrepreneurs, even more for start up entrepreneurs, because during start up there is a need for consistent sales that will ensure the survival and growth of the business. In this podcast, I will talk about how start up entrepreneurs can sell better using a technique I have employedContinue reading “How to sell better using Whole Brain Thinking Model”
Someone asked me to do a podcast on making businesses pandemic proof. I must say that this is quite a broad and challenging topic because there is no such business not affected by the ups and downs of economy, let alone a pandemic. And pandemic proofing maybe misleading so I want to clarify here thatContinue reading “Pandemic Proofing a Business”
Relationship between brand and feelings. A band is what people associate you with when they see or hear about you. Let me ask you this: what kind of watch is Rolex? I bet the first thing that comes to your mind is: an expensive luxury watch. If not, then that is what you think ofContinue reading “Coke Dominates the Market, But Pepsi Tastes Better, Why?”
In this podcast I will talk about 2 fundamental marketing topics: positioning and marketing mix and their roles in crafting a brand. If you frequent the mall before the pandemic, you may have observed Starbucks and Dunkin Donuts near each other. I always wonder how these 2 businesses that sell similar products: coffee, sandwiches andContinue reading “What Makes Customers Remember Your Brand”
Have you been thinking of how to create products that sell? Just stay there and listen until the end to know the 3 levels great products have. A product is more than just an item that is traded to satisfy the wants and needs of a customer. Maybe back in the old days, a productContinue reading “What all Great Products Have”
In this podcast, I will talk about the link between intuition and innovation. I will look at how a company creates knowledge that becomes the source of innovation. Companies that use the knowledge it creates for innovative products or processes and share the knowledge inside the company are called knowledge-creating companies. By the end, youContinue reading “Using Intuition to Drive Innovation”
I love watching documentary videos. Before the internet, I used to watch a lot of Discovery and National Geographic features on cable. One of those that I slept at 3AM for was a documentary on Bruce Lee. Now, One that I follow on Youtube, are the viral videos made by Great Big Story, a companyContinue reading “Entrepreneur’s Thinking & Ideation Process”
In my years of listening to students and people who pitch their business ideas, I always hear the word passion and how they have discovered something they are passionate about. And then I wonder, what could they mean when they say they are passionate about something? So let’s talk about passion, and let’s find outContinue reading “True Meaning of Passion”
Today, the topic is business and its definition from the Vatican. It is important to know this so we may expand our perspective and include the Vatican framework into our business activities. Even if we are doing it, we did not stop to think about it. We accepted it as a learnt tradition. Maybe weContinue reading “Holy Week 2021 Special: Kinder definition of business from Pope Francis”
Dr. Seuss was born in 1904 and died in 1991. He is a children’s book author, poet and cartoonist. His books sold over 600 million copies and have been translated in more than 20 languages. My wife and I read Dr. Seuss’ books to our kids when they were toddlers, my eldest son would fallContinue reading “How do cancel culture & wokism affect businesses and personalities?”
Today I will give my insights on the book Lean Start Up by Eric Ries. I will also give an example on how I applied the principles to successfully start a business. I came across the book Lean Startup by Eric Ries, back in 2012. After reading it, I knew this would be the bookContinue reading “Book Insights: Lean Start Up by Eric Ries”
Are you fit for entrepreneurship? Are you fit for entrepreneurship? This is the question that begs to be answered in this podcast and if you have been asking this question to yourself, I offer you what Joseph Schumpeter has to say so your question may be answered by the end of this podcast. This question,Continue reading “Are you fit for entrepreneurship?”
Breaking free from middle age philosophy gave us liberty to think, and the consequence is individualism, the principle favoring one’s freedom; Enlightenment gave us this gift. Now, Fast forward to post-modernity. The gift of this period to man is not just freedom to think but also freedom to create himself to his liking, self-definition orContinue reading “Finding one’s niche in life: lessons from Matsushita, founder of Panasonic”
I have wanted to do a podcast dedicated to my mentor Dr. Ed Morato since the day I learned of his passing, but I have no idea what to write about. Dr. Ed Morato or Prof. Edmo, as we, his students, call him, was formerly the Dean of Asian Institute of Management, Chairman of BayanContinue reading “Using Intuition in Management”
Having a vision is vital to a business. It is a way of motivating people and helps in communicating where it wants to be in the future. Most of us are familiar with one type of vision, the corporate vision, the other, not much. Here, I will discuss and attempt to make a clear distinctionContinue reading “Trust your intuition and your Founder’s Vision”
Hi! welcome to the continuation on the topic of market segmentation. in the last podcast, you heard the definition of market segmentation, benefits, and steps in segmenting business consumers. In today’s continuation you will hear an example on how a small training company segmented their business consumers to find their target, followed by an exampleContinue reading “Market Segmentation: the key to business growth 2/2”
Do you every wonder why Starbucks and Dunkin’ can be beside one another or a few steps apart yet thrive and still grow? Could it be their coffee or donuts? Thinking that products grow a business is a mistake. Many marketers have unanimously pointed the direction towards market segmentation as the key to business growth.Continue reading “Market Segmentation the key to business growth 1/2”
Peter Drucker is an Austrian author, educator and management consultant. He has been described as the founder of modern management, and being modern means that he approaches business with science and reason. Joseph Schumpeter, an economist, who tackled the topics of entrepreneurship and innovation, a friend of his father, is Drucker’s major influence on theContinue reading “What I learned from Peter Drucker about innovation”
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Business Class Podcast
The podcast aims to deliver relevant content for entrepreneurs and aspiring entrepreneurs. We do this by focusing on 2 themes: business ideas, innovation and initiating a business venture.
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