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Lessons from the first innovation

I have been slacking off lately on my podcast script because I have been busy with work, and because I am already too tired at the end of day, I chose to play computer games instead. I have been itching to write a podcast script during the past 10 days, but I cannot find any…

How to sell better using Whole Brain Thinking Model

Selling is a very important skill for entrepreneurs, even more for start up entrepreneurs, because during start up there is a need for consistent sales that will ensure the survival and growth of the business. In this podcast, I will talk about how start up entrepreneurs can sell better using a technique I have employed…

Pandemic Proofing a Business

Someone asked me to do a podcast on making businesses pandemic proof. I must say that this is quite a broad and challenging topic because there is no such business not affected by the ups and downs of economy, let alone a pandemic. And pandemic proofing maybe misleading so I want to clarify here that…

What Makes Customers Remember Your Brand

In this podcast I will talk about 2 fundamental marketing topics: positioning and marketing mix and their roles in crafting a brand. If you frequent the mall before the pandemic, you may have observed Starbucks and Dunkin Donuts near each other. I always wonder how these 2 businesses that sell similar products: coffee, sandwiches and…

What all Great Products Have

Have you been thinking of how to create products that sell? Just stay there and listen until the end to know the 3 levels great products have. A product is more than just an item that is traded to satisfy the wants and needs of a customer. Maybe back in the old days, a product…

Using Intuition to Drive Innovation

In this podcast, I will talk about the link between intuition and innovation. I will look at how a company creates knowledge that becomes the source of innovation. Companies that use the knowledge it creates for  innovative products or processes and share the knowledge inside the company are called knowledge-creating companies. By the end, you…

Entrepreneur’s Thinking & Ideation Process

I love watching documentary videos. Before the internet, I used to watch a lot of Discovery and National Geographic features on cable. One of those that I slept at 3AM for was a documentary on Bruce Lee. Now, One that I follow on Youtube, are the viral videos made by Great Big Story, a company…

True Meaning of Passion

In my years of listening to students and people who pitch their business ideas, I always hear the word passion and how they have discovered something they are passionate about. And then I wonder, what could they mean when they say they are passionate about something? So let’s talk about  passion, and let’s find out…

Book Insights: Lean Start Up by Eric Ries

Today I will give my insights on the book Lean Start Up by Eric Ries. I will also give an example on how I applied the principles to successfully start a business. I came across the book Lean Startup by Eric Ries, back in 2012. After reading it, I knew this would be the book…

Are you fit for entrepreneurship?

Are you fit for entrepreneurship? Are you fit for entrepreneurship? This is the question that begs to be answered in this podcast and if you have been asking this question to yourself, I offer you what Joseph Schumpeter has to say so your question may be answered by the end of this podcast. This question,…

Using Intuition in Management

I have wanted to do a podcast dedicated to my mentor Dr. Ed Morato since the day I learned of his passing, but I have no idea what to write about.  Dr. Ed Morato or Prof. Edmo, as we, his students, call him, was formerly the Dean of Asian Institute of Management, Chairman of Bayan…

Trust your intuition and your Founder’s Vision

Having a vision is vital to a business. It is a way of motivating people and helps in communicating where it wants to be in the future. Most of us are familiar with one type of vision, the corporate vision, the other, not much. Here, I will discuss and attempt to make a clear distinction…

Market Segmentation: the key to business growth 2/2

Hi! welcome to the continuation on the topic of market segmentation. in the last podcast, you heard the definition of market segmentation, benefits, and steps in segmenting business consumers. In today’s continuation you will hear an example on how a small training company segmented their business consumers to find their target, followed by an example…

Market Segmentation the key to business growth 1/2

Do you every wonder why Starbucks and Dunkin’ can be beside one another or a few steps apart yet thrive and still grow? Could it be their coffee or donuts? Thinking that products grow a business is a mistake. Many marketers have unanimously pointed the direction towards market segmentation as the key to business growth.…

What I learned from Peter Drucker about innovation

Peter Drucker is an Austrian author, educator and management  consultant. He has been described as the founder of modern management,  and being modern means that he approaches business with science and  reason. Joseph Schumpeter, an economist, who tackled the topics of  entrepreneurship and innovation, a friend of his father, is Drucker’s  major influence on the…

Diskarteng Pinoy

Let’s talk about diskarteng pinoy and how it is present in our culture and mindset. What’s diskarte and where did it come from are few of the things that will be discussed here, and also, I proposed 2 kinds of diskarte.

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The podcast aims to deliver relevant content for entrepreneurs and aspiring entrepreneurs. We do this by focusing on 2 themes: business ideas, innovation and initiating a business venture.

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