Author Archives: Business Class Podcast

I have been slacking off lately on my podcast script because I have been busy with work, and because I am already too tired at the end of day, I chose to play computer games instead. I have been itching to write a podcast script during the past 10 days, but I cannot find anyContinue reading “Lessons from the first innovation”

Selling is a very important skill for entrepreneurs, even more for start up entrepreneurs, because during start up there is a need for consistent sales that will ensure the survival and growth of the business. In this podcast, I will talk about how start up entrepreneurs can sell better using a technique I have employedContinue reading “How to sell better using Whole Brain Thinking Model”

Someone asked me to do a podcast on making businesses pandemic proof. I must say that this is quite a broad and challenging topic because there is no such business not affected by the ups and downs of economy, let alone a pandemic. And pandemic proofing maybe misleading so I want to clarify here thatContinue reading “Pandemic Proofing a Business”

Relationship between brand and feelings. A band is what people associate you with when they see or hear about you. Let me ask you this:  what kind of watch is Rolex? I bet the first thing that comes to your mind is: an expensive luxury watch. If not, then that is what you think ofContinue reading “Coke Dominates the Market, But Pepsi Tastes Better, Why?”

In this podcast I will talk about 2 fundamental marketing topics: positioning and marketing mix and their roles in crafting a brand. If you frequent the mall before the pandemic, you may have observed Starbucks and Dunkin Donuts near each other. I always wonder how these 2 businesses that sell similar products: coffee, sandwiches andContinue reading “What Makes Customers Remember Your Brand”

Have you been thinking of how to create products that sell? Just stay there and listen until the end to know the 3 levels great products have. A product is more than just an item that is traded to satisfy the wants and needs of a customer. Maybe back in the old days, a productContinue reading “What all Great Products Have”

In this podcast, I will talk about the link between intuition and innovation. I will look at how a company creates knowledge that becomes the source of innovation. Companies that use the knowledge it creates for  innovative products or processes and share the knowledge inside the company are called knowledge-creating companies. By the end, youContinue reading “Using Intuition to Drive Innovation”

I love watching documentary videos. Before the internet, I used to watch a lot of Discovery and National Geographic features on cable. One of those that I slept at 3AM for was a documentary on Bruce Lee. Now, One that I follow on Youtube, are the viral videos made by Great Big Story, a companyContinue reading “Entrepreneur’s Thinking & Ideation Process”

In my years of listening to students and people who pitch their business ideas, I always hear the word passion and how they have discovered something they are passionate about. And then I wonder, what could they mean when they say they are passionate about something? So let’s talk about  passion, and let’s find outContinue reading “True Meaning of Passion”

Today, the topic is business and its definition from the Vatican. It is important to know this so we may expand our perspective and include the Vatican framework into our business activities. Even if we are doing it, we did not stop to think about it. We accepted it as a learnt tradition. Maybe weContinue reading “Holy Week 2021 Special: Kinder definition of business from Pope Francis”