How do cancel culture & wokism affect businesses and personalities?

Dr. Seuss was born in 1904 and died in 1991. He is a children’s book author, poet and cartoonist. His books sold over 600 million copies and have been translated in more than 20 languages. My wife and I read Dr. Seuss’ books to our kids when they were toddlers, my eldest son would fallContinue reading “How do cancel culture & wokism affect businesses and personalities?”

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Book Insights: Lean Start Up by Eric Ries

Today I will give my insights on the book Lean Start Up by Eric Ries. I will also give an example on how I applied the principles to successfully start a business. I came across the book Lean Startup by Eric Ries, back in 2012. After reading it, I knew this would be the bookContinue reading “Book Insights: Lean Start Up by Eric Ries”

Are you fit for entrepreneurship?

Are you fit for entrepreneurship? Are you fit for entrepreneurship? This is the question that begs to be answered in this podcast and if you have been asking this question to yourself, I offer you what Joseph Schumpeter has to say so your question may be answered by the end of this podcast. This question,Continue reading “Are you fit for entrepreneurship?”

Finding one’s niche in life: lessons from Matsushita, founder of Panasonic

Breaking free from middle age philosophy gave us liberty to think, and the consequence is individualism, the principle favoring one’s freedom; Enlightenment gave us this gift. Now, Fast forward to post-modernity. The gift of this period to man is not just freedom to think but also freedom to create himself to his liking, self-definition orContinue reading “Finding one’s niche in life: lessons from Matsushita, founder of Panasonic”

Trust your intuition and your Founder’s Vision

Having a vision is vital to a business. It is a way of motivating people and helps in communicating where it wants to be in the future. Most of us are familiar with one type of vision, the corporate vision, the other, not much. Here, I will discuss and attempt to make a clear distinctionContinue reading “Trust your intuition and your Founder’s Vision”

Market Segmentation: the key to business growth 2/2

Hi! welcome to the continuation on the topic of market segmentation. in the last podcast, you heard the definition of market segmentation, benefits, and steps in segmenting business consumers. In today’s continuation you will hear an example on how a small training company segmented their business consumers to find their target, followed by an exampleContinue reading “Market Segmentation: the key to business growth 2/2”

Market Segmentation the key to business growth 1/2

Do you every wonder why Starbucks and Dunkin’ can be beside one another or a few steps apart yet thrive and still grow? Could it be their coffee or donuts? Thinking that products grow a business is a mistake. Many marketers have unanimously pointed the direction towards market segmentation as the key to business growth.Continue reading “Market Segmentation the key to business growth 1/2”

What I learned from Peter Drucker about innovation

Peter Drucker is an Austrian author, educator and management  consultant. He has been described as the founder of modern management,  and being modern means that he approaches business with science and  reason. Joseph Schumpeter, an economist, who tackled the topics of  entrepreneurship and innovation, a friend of his father, is Drucker’s  major influence on theContinue reading “What I learned from Peter Drucker about innovation”