Episodes

Lessons from the first innovation

Evolution of Entrepreneur – The Business Class

In this podcast I will share the definition of entrepreneur across time. The key learning here would be the traits that define the entrepreneur. The importance is the understanding of the role and tasks of the entrepreneur that will guide aspiring and entrepreneurs in what they do. — Send in a voice message: https://podcasters.spotify.com/pod/show/thebusinessclass/message

I have been slacking off lately on my podcast script because I have been busy with work, and because I am already too tired at the end of day, I chose to play computer games instead. I have been itching to write a podcast script during the past 10 days, but I cannot find any inspiration. Good thing, I picked up Peter Drucker’s book and read an article: Lessons from the first technological revolution. This essay inspired me to write this script. Continue to podcast.

Correction:

“all its institutions were responses to opportunities and challenges that new technology offered. All its institutions were essentially aimed at making the new technology most productive.”

In the podcast I said more productive, it should be most productive.

How to sell better using Whole Brain Thinking Model

Evolution of Entrepreneur – The Business Class

Selling is a very important skill for entrepreneurs, even more for start up entrepreneurs, because during start up there is a need for consistent sales that will ensure the survival and growth of the business.

In this podcast, I will talk about how start up entrepreneurs can sell better using a technique I have employed since 2011. If you are not in the start up stage, that’s fine because anyone who sells will benefit from this. I have included this method in my programs because it is effective when applied correctly. Continue to podcast

Pandemic Proofing a Business

Someone asked me to do a podcast on making businesses pandemic proof. I must say that this is quite a broad and challenging topic because there is no such business not affected by the ups and downs of economy, let alone a pandemic. And pandemic proofing maybe misleading so I want to clarify here that pandemic proofing a business does not mean without any adverse effect on the business but rather softening the impact based on response and industry placement. The best way to learn is to check the industries and businesses that were resilient against the effects of the covid pandemic.

So, in this podcast, I will share with you the industries that thrived, and the actions management did to survive the pandemic. Information that I will share comes from various sources like news articles, studies, and personal knowledge. Continue to Podcast.

Evolution of Entrepreneur – The Business Class

Coke Dominates the Market, But Pepsi Tastes Better, Why?

Relationship between brand and feelings.

A band is what people associate you with when they see or hear about you. Let me ask you this: what kind of watch is Rolex? I bet the first thing that comes to your mind is: an expensive luxury watch. If not, then that is what you think of what Rolex is; that is the image that you have formed in your mind. Now, If I ask you what you feel when you wear a Rolex and say, I feel powerful, then that is the feeling you associate Rolex with. Feeling, then, is the emotion people associate brands with. This feeling or emotion that I am talking about is the reason why people prefer a brand over another brand

In this podcast I will show the relationship between brand and feelings by sharing the Pepsi and Coke blind taste test challenge story. By the end, you will know what you need to do with your brand to emotionally connect to your consumers. You will also see why feelings are what people use to choose a brand.

Coke Video

What Makes Customers Remember Your Brand

Evolution of Entrepreneur – The Business Class

In this podcast I will talk about 2 fundamental marketing topics: positioning and marketing mix and their roles in crafting a brand.

If you frequent the mall before the pandemic, you may have observed Starbucks and Dunkin Donuts near each other. I always wonder how these 2 businesses that sell similar products: coffee, sandwiches and donuts, can be beside each other and thrive. We can also say the same for McDonald’s and Jollibee, Apple and Samsung.

Marketing gives us the answer; they both target a different set of customers and different targets mean different approaches. To arrive at your target, you need to segment the market. I will not be talking about market segmentation at length because I did that already in a 2 part series. Though if you will wait, I will give some tips later or if you want more details, you can check that out in the podcast list. So, here I will talk about what to do after you segment the market and choose a target market, that would be positioning and marketing mix, the keys to making people remember your brand. How? You’ll see. Continue to podcast

What all Great Products Have

Evolution of Entrepreneur – The Business Class

Have you been thinking of how to create products that sell? Just stay there and listen until the end to know the 3 levels great products have.

A product is more than just an item that is traded to satisfy the wants and needs of a customer. Maybe back in the old days, a product is just a product, but it is different now. In this podcast, I will tell you what products that sell have. And yes, when I say product, that is a service too, that provide benefits, satisfaction, and activities, such as salons, consulting firms, and cleaning services. A product can be a person too, like Michael Jordan, place like New York, organization like NBA, or mixtures of these. Continue to Podcast

Using Intuition to Drive Innovation

Evolution of Entrepreneur – The Business Class

In this podcast, I will talk about the link between intuition and innovation. I will look at how a company creates knowledge that becomes the source of innovation. Companies that use the knowledge it creates for innovative products or processes and share the knowledge inside the company are called knowledge-creating companies. By the end, you will know 2 types of knowledge used by knowledge-creating companies.

Do you have an idea what’s common between John Lennon and Steve Jobs? Aside from being creative in the artistic sense, both of them are intuitive. Beatles’ producer George Martin describes Lennon’s approach in songwriting and recording as intuitive and this is evident in the song he wrote with Paul, Being for Benefit of Mr. Kite. As for Jobs, in his 2005 Stanford speech, he said, “You have to trust in something, Your gut, destiny, life, karma, whatever, this approach has never let me down, and it has made all the difference in my life.” Also in his biography, Jobs said, “Intuition is a very powerful thing, more powerful than intellect, in my opinion, that’s had a big impact on my work.” Continue to podcast

Entrepreneur’s Thinking & Ideation Process

I love watching documentary videos. Before the internet, I used to watch a lot of Discovery and National Geographic features on cable. One of those that I slept at 3AM for was a documentary on Bruce Lee. Now, One that I follow on Youtube, are the viral videos made by Great Big Story, a company by CNN that ran between 2015 to 2020. They envisioned the company to produce videos that are optimistic but not naive.

Their storytelling reminds me of how entrepreneurs think because they tell stories that are unique and far from common. 2 that I always remember are about an instrument used for horror movies & the man behind the game solitaire on windows, which I am sure you played on computer once in your life. That is if you were born sometime between the 1950’s to 80’s.

Seeing something beyond common is exactly how the book Disclosing New Worlds describes the entrepreneur: entrepreneurs are able to determine what will be important in the future. In real life this would be someone like Joy Mangano, the inventor of self-wringing miracle mop, which others call tornado mop. I am sure that others have used mop but she was the one who saw and experienced the mop differently. What entrepreneurs choose to see as opportunity is our point of discussion today. Continue to podcast

True Meaning of Passion

In my years of listening to students and people who pitch their business ideas, I always hear the word passion and how they have discovered something they are passionate about. And then I wonder, what could they mean when they say they are passionate about something? So let’s talk about passion, and let’s find out its meaning. According to Google Ngram, a program that checks word mentions in books and searches from 1800 up to today, passion is a word with a high number of mentions during the early 19th century, the period of Romanticism, and regained popularity in the late 90’s and is still going strong today. I suspect that during the 19th century, passion was used to describe romantic love and in the late 90’s, passion, again, I suspect, is associated more with work and career. I say this because Arnie Warren, in 2000, wrote a book called Find you Passion, and here is the description: Continue to podcast

Holy Week 2021 Special: Kinder definition of business from Pope Francis

Today, the topic is business and its definition from the Vatican. It is important to know this so we may expand our perspective and include the Vatican framework into our business activities.

Even if we are doing it, we did not stop to think about it. We accepted it as a learnt tradition. Maybe we can pause and ask what a business is (entrepreneurial venture) and what is asked of us as we do our business.

The most common answer to the definition of business in modernity is providing solutions to customers for profit. There are 2 important objectives here: solve problems and gain profit. Nothing wrong with these, in fact, innovative companies have given us comfort, created wealth and uplifted lives for centuries now. Because of them we have cars, computers, phones, and medical equipment that helped save lives to name a few. So thanks to Science and innovation. Continue to podcast. — Send in a voice message: https://anchor.fm/thebusinessclass/message